Facebook is officially changing its attribution window from the prior 28-day time to just 7-days, a change that was supposed
Read more »

If your goal is to have users interact with your Facebook page, you want them to like, share or comment
Read more »

The power of Facebook lies in its marketing opportunity for advertisers to target very specific audiences. Facebook is really good at collecting behavioral and demographic data about its users, which can in turn be used by advertisers to create a very relevant …

End-user openness and transparency between friends are what has made Facebook so popular in the first place. It is this globally networked popularity that has energized the commercialization of Facebook and transformed it …

Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when…

Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets…

A Tool that Will Make Every Social Media Manager Happy: Kontentino. Dozens of published posts on Facebook every week, hundreds every month and thousands every year. This is how all 365 days of a Social Media Manager play out …

FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …