- By antiq
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How to Measure and Optimize the Effectiveness of Your Facebook Advertising
Do you use Facebook ads to promote your products and services on social media? Do you want to know how
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Was your Facebook Business Manager Account Hacked?
Facebook’s Business Manager is typically pretty secure, but malicious users found a way to hijack them and your money, typically
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- By antiq
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Facebook changes attribution window from 28-days to 7-days
Facebook is officially changing its attribution window from the prior 28-day time to just 7-days, a change that was supposed
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Instagram Boosting and Political Content Ads
Instagram Boosting Campaigns Finally, the recent Boosterberg update introduced the long-awaited Instagram boosting, for now in beta with support limited
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- By antiq
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Boosterberg targeting strategies
The power of Facebook lies in its marketing opportunity for advertisers to target very specific audiences. Facebook is really good at collecting behavioral and demographic data about its users, which can in turn be used by advertisers to create a very relevant …
- By antiq
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Boosterberg strategies: Effective budget allocation
Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets…
- By antiq
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Facebook Explore Feed – Organic Reach is Dead
FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …
- By antiq
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Handover Facebook Ad Sets – an Effective Way To Effective Budget Allocation
Some companies need a little more control over their budget, than just one overall monthly spend amount. In this text, we will describe, how to create multiple layers of ad sets with separate budgets.
- By antiq
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Link Click Campaign Primer
Creating Facebook Ads to promote new content on Facebook is the key for publishers striving to drive traffic to their website. It is so easy to setup a link click campaign with Boosterberg.
- By antiq
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Facebook Ads as the Answer to Dropping Organic Reach
Learn why has the organic reach of Facebook posts dropped so significantly over past few years and what options you have to get the reach your content deserves without wasting money on promoting content that will not bring the desired engagement.