- By Miriam
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How does Facebook promotion influence your online sales?
Facebook Ads and its impact on sales performance These are the results no other marketer will share with you! For
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Choosing the right objectives for your Boosterberg campaigns
Facebook offers various advertising objectives to help marketers reach their preferred business goals. Advertising objective is an action we want people to take when they see our ad. Objective is one of the first things you choose when…
- By antiq
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Boosterberg strategies: Effective budget allocation
Boosterberg gives you the option to automatically recognize and separate the best performing posts and promote only these posts with an additional budget. For this, you will need to create multiple ad sets…
- By antiq
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Facebook Explore Feed – Organic Reach is Dead
FB Organic Reach Decline – the Final Nail in the Coffin. Organic Reach of Facebook posts published by Facebook pages has been steadily declining for a couple of years now. This week’s sweeping change – the addition of a separate …
Marketing Goals of Facebook Ad Campaigns
If you are lost in the Facebook Ad campaign goal settings and not sure whether to select awareness, consideration or perhaps conversion goals to start with, read on and find out more about each goal group and individual goals to make the most out of your Facebook Ad campaign.
10 Common Mistakes with Facebook Ads
What about using a kitten in our new Facebook Ad? Everybody loves them, don’t they? Also, I will put all users into one big target group, it is much easier that way. Learn more about these two and other 8 most common mistakes and find out what even the more experienced Facebook advertisers need to beware.
How to Pin Specific Areas in Facebook Ads
Geo-targeted advertising with the usage of pins is without doubts one of the most impressive things Facebook offers to its advertisers. Read on to find out how it brings micro-targeting to real life and help advertisers use their budget more efficiently.
Facebook Ads Placement
Which one should you select: The automatic Facebook ad placement, where Facebook automatically optimizes the placement for the best results of your ad with the lowest total average costs, or the manual placement, where you can choose where your ad will be shown? What detailed placement options can you choose from and what are they used for?
Using UTM to Track Your Facebook Ads
Have you wondered how to move your data quality to the next level? UTM parameters can be a powerful way to track where your Facebook clicks are really coming from and which ones specifically are leading to qualified traffic and conversions.
Facebook Ads Manager vs Power Editor: What is the Difference?
If you work with Facebook Ads Manager and have not tried Power Editor, read on. We will show you on case studies which of the two tools will help you manage your Facebook Ad Campaign more efficiently.