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Home > Blog > Case Studies > Fail Story: A True Impact of Facebook Ads on Sales

May 5, 2021

  • By  Miriam
  • 0 comments

Fail Story: A True Impact of Facebook Ads on Sales

 

In Q1 of this year, a popular european bookstore with +$100K in sales decided to turn-off Facebook ads for two weeks because ‘they didn’t convert’. The impact was quite unexpected: 50% drop across ALL online sales (About $50k loss of sales).

It turns out that Facebook is a major driver of awareness (the top of the funnel). Eliminating half of people entering the funnel has a direct impact on the complete funnel… and ultimately the sales.

 

 

The tiny saving of ~$1,000 in Facebook ads had the following effect:

  • 65% drop in sales from social content
  • 50% drop in sales from Google ads
  • 45% drop in sales from organic traffic

 

Read the full case study here.

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With Boosterberg, Kremsa Digital was able to increase impressions by 66% while lowering the budget by 14%. This was enough to cover their costs as well as the cost of using Boosterberg. Read the entire
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